With our Groundswell™, methodology and supporting technology we get your brand’s Influencers creating positive word-of-mouth on your behalf.

Here’s how Groundswell™ works: 1. Using our proprietary on-line application we identify your brand’s key influencers model the reach your Influencers will have in their market. project ROI for your Influencer driven word-of-mouth marketing campaign. 2. We design relationship programmes to engage Influencers. 3. We craft the messages you want them to share with others. 4. We create opportunities for them to have more conversations about your brand.

Download the WOMMA guide. Word of Mouth 101 White Paper

Our work has taught us this:  All Influencers need is something to talk about and they are perfectly capable to do the rest. And when activated properly, they are 2-3 times more effective at generating sales than your average satisfied customer.

Every 1 point increase in word of mouth advocacy correlated with a £8.82 million increase in sales for the average business in their study [4].
                                                                       
London School of Economics, “Advocacy Drives Growth” 2005[4]