VOCANIC leverages on the most relevant and powerful tools to help brands achieve the results they want.
Among these are our proprietary methodologies and supporting technologies. Developed out of our deep understanding of today’s market and consumer dynamics and the challenges and needs of Brand Managers, our technologies are scalable and customisable to your brand objectives.
Identify Your Influencers. Forecast Their Reach.
Groundswell™ is an online platform that allows Brand Managers to identify their brand influencers. Quick to roll out, easy to use and scalable, Groundswell™ can be tailored to your brand and comes in two modules:
- Asks key questions needed to reveal the participant’s power of influence
- Contains proprietary questions and your brand segmentation questions
Brand Manager Module
- Analyses data to identify, classify and score participants according to their power of influence over your brand
- Provides segmentation analyses so that you can better understand the nature of your influencers and forecast their potential impact and reach
- Calculates potential costs, projected revenue and ROI available from your Social Media and Word Of Mouth campaigns
VOC LISTENING TOOL
Connect Directly To Your Customers. Gain Valuable Insights.
Shape your product, marketing and service experience with VOC Listening Tool. This innovative online platform enables you to create a direct connection to your customers and gain valuable insights about what’s strong or wrong with your brand experience. Bringing together qualitative and quantitative testing into a single platform, you can connect with thousands of your customers at a time.
Unlike conventional surveys, VOC Listening Tools is an appealing platform that your customers will be excited to participate in. Customised to your brand look and feel, VOC Listening Tool also reinforces your brand-customer relationship allowing you to engage and collaborate with the most powerful person IN your company – your customers.
Create Your Own Ideas Community
A powerful decision making support platform, IdeasXchange enables you to build an active ideas community that can either stand alone or be integrated with your larger brand community.
Our unique platform allows your customers to suggest, describe or classify your brand experience, ranking them in their own words. As you listen to, learn from and respond to your most engaged customers, you can enjoy a stream of insights that will help you prioritise your branding activities and enjoy greater clarity in decision making.
Launch A Powerful Word Of Mouth or Social Media campaign. In 2 Weeks!
RippleVox is ideal solution for brands looking for a quick and effective way to tap into the powers of the Social Media and Word of Mouth. Whether you want to launch a new product, instill perception change for your brand or gain deep insights from your brands Opinion Leaders, RippleVox harvests the data from pre-identified and pre-screened participates who opt in to engage with your brand – RippleVoxers.
VOCANIC designs and executes activations to inspire these RippleVoxers or Opinion Leaders to have conversations about your brand and your product – face to face or online in the Social Media. RippleVox also gives you the tools to manage and monitor the progress of your campaign you go get measureable and actionable results.