Launched in 2000, StarHub is a “triple play” telco providing cellular, broadband and pay TV services to Singapore. Touching almost every home in Singapore with one or more of their products, StarHub is a well-recognised brand.
Range of services we provide for StarHub
Vocanic started working with StarHub in 2005 and has been their Social Media agency of record since the term “Social Media”was coined.
Today Vocanic works with StarHub on a wide range of program and campaigns supporting all their lines of business.
Strategy - We develop and maintain their Strategy for Social Media identifying opportunities for them to use Social Media across multiple business functions from marketing, customer support, loyalty, product marketing, consumer insight and many others.
Technology – Platforms
- VSocial – Enterprise Social Media Control Center
- Social Customer Support
- Mission Control – Real Time marketing Centre
- Social Hub – StarHub Mission Control
- Single Social Sign On – Digital to Social Integration
- iDeasXchange – Crowdsourcing
- Voice of the Customer – Consumer Survey Platform for Insights
- YouTube Channel – Youtube.com/StarHub
Program Management -
- Social CRM – integrating CRM data (From Siebel) with Social Data (from VSOCIAL)
- Surprise and Delight – Social Proactivity
- StarHub Community – a customer helping customer forum
- Blogger Engagement
- Fan acquisition campaigns
- Product Launch Campaigns
- Social Media Crisis Management
- Vocanic manages StarHub’s presence in Social Media including Facebook, Twitter, Instagram, WeChat, Google+
- We provide 1st line support for Social Customer Support
- Develop and implement content calendars for proactive engagement across all their Social Points of Presence
Social Media Listening and Analytics-
- Using a range of tool Vocanics provides daily, weekly and monthly analysis and reporting identifying key issues and opportunities for the brand.
Our Biggest Achievements
- In 2013 Social Bakers ranked them as the Socially Devoted Brand (Most responsive Brand) in Singapore.
- Built a solid fan base and maintain an average engagement rate of 4.7%, one of the highest for a major service brand in Singapore.
- Built and launched StarHub’s You Tube Channel
- Awards – together, StarHub and Vocanic have won the following awards in 2013
- The Loyalty & Engagement Awards 2013: Best Use of Brand Advocacy (Gold)
- The Marketing Excellence Awards 2013: Excellence in Loyalty Marketing (Silver)