After the well-received How To Topshop QR Code campaign that saw the likes of 1000 participants in just 2 weeks, Vocanic launched a follow up QR code initiative for Wing Tai’s Fashion Steps Out campaign.
New pop up stores were set up for Miss Selfridge and Topshop, as well as one to specifically promote Wing Tai’s newest addition to their labels, Laline.
The campaign was driven at acquiring new fans and spreading brand awareness through time and store based rewards such as vouchers and giveaways.
The response received was positive, ranking 190 visits with a 42% conversion rate in the campaign duration of just 3 days.