In celebration of its 10th Birthday, Dorothy Perkins (part of the Wing Tai Group) wanted to reward it’s loyal customers with exclusive giveaways from 23 March – 1 April 2012.
To ensure that the prizes were awarded to the most dedicated Dorothy Perkins fans, Vocanic introduced its very first contest hosted on Pinterest. Fans were invited to Pin their favorite birthday related activities and experiences according to the Dorothy Perkin’s Birthday Board Topics.
Check out the Pinterest board here
The Pinterest initiative received over 110 entries in just 10 days of which 10 winners won a Dorothy Perkins birthday booty each.
On Instagram, a decade of dresses (10 dresses) were uploaded 10 days prior to the event to promote brand awareness.
Other campaigns were hosted on social platforms such F3’s Facebook page, where fans could win a birthday dress by coming up with the most creative name for the dress posted.