Groundswell™ software
To support our methodology we developed Groundswell™ software, an online tool that allows you to identify your brands Influencers and understand the impact they can have on a market.

Groundswell™ software is designed for brand managers.  It’s quick to roll out, easy to use, and fully backed with our strategy development and support services.

The Groundswell™ software includes:

• A Survey Module elicits key information from your customers, to allow you to identify Influencers.
• An Analytical Module that profiles the optimal ‘Influencer’ for your brand.
• A Propagation and Reach Module that computes the reach your existing Influencers will have in a market, and how that reach expands as you acquire more Influencers.
• A Campaign Module that calculates the costs, projected revenue, and ROI from your Influencer-driven word-of-mouth campaigns.