Our Clients

WE <3 OUR CLIENTS

We’ve drummed up the excitement for I.T Labels’ store launch. We’ve rallied Singaporeans to the cause against breast cancer with Parkway Health.

We’ve helped turn detractors into advocates for StarHub, and soothed frustrated commuters for SMRT. We’ve gone all business in the front with Norton and party in the back with MINI.

But enough about “we”. Let’s hear about them, our beloved clients.

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Our Clients

Vocanic expands portfolio with 4 new clients

People's Association

People’s Association Logo

Local social agency Vocanic announces four new clients over the months of August and September. The new clients include FMCG brand Perfect Italiano, single malt whisky brand The Singleton and blended whisky juggernaut Johnnie Walker. Vocanic also begins its professional association with national statutory board, The People’s Association, a joint client with GroupM and its Central Media Services (CMS) division.

Vocanic will be responsible for content strategy and production, as well as community management for Perfect Italiano, The Singleton and Johnnie Walker, and will lead pivotal social media campaigns surrounding the themes of social cohesion and racial harmony for The People’s Association.

Perfect Italiano

Perfect Italiano

The wins represent an extension of Vocanic’s existing working relationship with Fonterra, the New Zealand-based dairy co-operative that holds Perfect Italiano, Diageo, the world-renowned producer of spirits including The Singleton, and Moët Hennessy Diageo, whose wide portfolio includes Johnnie Walker. It also marks the agency’s first step into the public sector with The People’s Association.

Singleton

Niky Sakhrani, Vocanic’s business development director, attributed the multi-industry wins to Vocanic’s legacy in the Singapore market. “We’re known for some high profile work in the Singapore market, and have established very positive relationships with these clients,” she said. “We brought these learnings into our pitches, maintaining a good level of communication with the client.”

Vocanic Account Director Tramaine Teo, who led the pitches for Perfect Italiano, The Singleton and Johnnie Walker added that Vocanic’s drive and ambition was highly critical, saying, “The passion and motivation behind those presentations demonstrated to the clients our hunger for their success, which paved our way in.”

Johnnie Walker

These wins mark a successful start to new CEO Shreeniwas Iyer’s tenure. As Ms Sakhrani pointed out, “We’re definitely not resting on our laurels. We’re constantly working to expand our reach – not just in Singapore, but across the region. The kind of creative, social and digital solutions that Vocanic provides will push brands that work with us to the forefront of the modern, super-connected marketplace.”

AQUA

Aqua

“In this new era of consumerization and generation Z, digital plays a crucial role for every brand that seeks to be young at heart with its consumers. Especially for a brand like AQUA, where we have been in the market for 40 years as Indonesian’s top of mind/brand of choice for drinking water, we need to be digitally present.

It’s no longer understood as digital marketing but marketing in the digital world. With in-depth technological skills and robust strategical planning, Vocanic has shown great capabilities in assisting AQUA to connect with our audience through our digital assets such as Facebook, Twitter, and YouTube to ensure our strong presence in this digital age.”

It’s no longer understood as digital marketing but marketing in the digital world. With in-depth technological skills and robust strategical planning, Vocanic has shown great capabilities in assisting AQUA to connect with our audience through our digital assets such as Facebook, Twitter, and YouTube to ensure our strong presence in this digital age.”

Mrs. Febby Intan, Brand Director Danone AQUA

Danone AQUA, founded in 1973, is today the largest water brand in the world based on volume and market share. Out of 8 billion liters of water commercialized by Danone every year, the AQUA brand represents 5 billion liters of high quality mineral water distributed via more than two million sales points in Indonesia, Malaysia, Singapore and Brunei. AQUA has established itself as a highly trustworthy and leading brand in Southeast Asia and enjoys strong loyalty specifically throughout Indonesia. AQUA is the synonym for ‘water’ of any make for most of the 240 million people living across 17,000 islands in Indonesia.

Range of services we provide for AQUA

Vocanic is AQUA’s trusted partner in digital and social media, providing a broad range of services and solutions to the client:

 

Technology – Platforms

  • VSocial – Enterprise Social Media Control Center
  • Social Customer Support
  • iDeasXchange – Crowdsourcing

 

Program Management

  • Fan acquisition campaigns
  • Product marketing campaigns
  • Community engagement campaigns
  • Crowd-sourcing campaigns

 

Community Management

  • Vocanic manages AQUA’s presence in Social Media including Facebook, Twitter, Instagram and YouTube
  • We provide 1st line support for Social Customer Support
  • We develop and implement content calendars for proactive engagement across all their Social Points of Presence

 

In addition to the above, Vocanic develops AQUA’s overall digital and social media strategy, manages and maintains the client’s web and mobile assets, and crafts campaign applications for AQUA, ensuring consistent, high engagement rates above industry average and strong word-of-mouth recommendations.

Our 3 biggest achievements for AQUA

Strategy development

Vocanic established an integrated digital and social media strategy enabling AQUA to engage its large communitites on Facebook and Twitter and to collect social customer data at the same time. AQUA’s digital ecosystem spans across several websites and social media channels, which are carefully aligned to create one consistent and exciting digital user journey for fans and consumers of the brand.

 

Facebook fan growth

When Vocanic took responsibility of the client’s social media and community management, we had ambitious goals growing AQUA’s Facebook community of, back then, a mere 194,000 fans. Our overall digital strategy, aligned with the AQUA brand strategy, and pro-active community management along with wide-reaching social media campaigns paid off and enabled AQUA to hit the mark of 1 million Facebook fans after only one year. Alone in year 2013 the AQUA community grew by 1 million fans, currently amounting to more than 1.5 million fans on AQUA’s Facebook page ‘Sehat AQUA’.

 

Fan engagement

Resulting from a combination of highly engaging campaigns and community management, engagement rates on Sehat AQUA have peaked at 1.2% in Q3-2013 and have since then solidly remained above 0.8%, well-above the FMCG brand-average of 0.35% in Indonesia.

 

Social Customer Service

Being a brand of trust, it is no surprise that AQUA receives plenty of inquiries, not only revolving around its product, but also around water in general. Vocanic has enabled consumers throughout the country to submit their queries – ranging from issues to praises, from personal to charity, from family to health – on a dedicated, mobile-optimized and fully social media-integrated customer service application, AQUA Menyapa, in June 2013. Vocanic’s team of community managers have since then had the task to educate the brand’s fans and have guided people to make use of AQUA’s customer service channel.

 

The result: over 50% reduction of queries and complaints on the brand timeline and faster response times.

 

Social media campaigns

Among the most successful and far-reaching activities we created for AQUA is Temukan Indonesiamu, launched in April 2013. The campaign, based on a mobile-enabled Facebook application, invited fans of AQUA to submit and discuss art pieces and photographs expressing cultural and natural wealth and uniqueness of Indonesia. Besides this, 40 young local artists were contracted to submit their very personal picture of Indonesia – illustrations which could be voted by the community; the winning designs were used for AQUA’s new bottle sleeve.

 

Temukan Indonesiamu not only reflected on 40 years progression in Indonesia but also showed how ambitious and engaged the young Indonesian population is with their country’s biggest and most popular brand. Within a two-months period the campaign received 7,444 submissions from all over the country, while the community grew by close to 218,000 fans.

More on Temukan Indonesiamu

Further campaigns include

  • DNC (Danone Nations Cup – the football worldcup for teenagers)
  • 40 Years Anniversary
  • It’s in Me.

Hennessy

HM

The Worlds’ Finest Cognac

Vocanic Malaysia had the privilege of working with a remarkable brand and home to the world’s finest cognac, Hennessy. Hennessy has been cultivating its appeal among urban youth by offering vibrant and high energy events such as the annual H-Artistry event – a famed global music campaign that promotes the art of mixing various genres and blending the talents of the world’s best artistes. It’s about pure unification: mixing sound, visual innovation and the premium Hennessy cognac experiences in different countries around the world to stay connected with their younger consumers.

Services Offered

Besides connecting with fans during the H-Artistry events, social media also plays a vital role to capture the attention of their consumers and a platform for them to focus on building brand knowledge, loyalty, and advocacy. With that in mind, Vocanic played a key role in managing their social presence in all aspects ranging from customer care, content strategy & planning and also by providing a holistic report with insightful recommendations as well.

To drive brand loyalty and advocacy further, Vocanic conceptualised and created the ‘My Hennessy’ mobile application – a loyalty & rewards programme that uses social media as a platform for online and on-ground engagement to be used during any form of Hennessy related events, and notably the H-Artistry party itself.

The My Hennessy mobile application is a loyalty & rewards programme that uses social media as a platform for online and on-ground engagement.

Users install the app, log in using their Facebook credentials and perform tasks like:

•             checking in with Facebook at Hennessy events

•             uploading receipts proving that they have purchased bottles of Hennessy

•             referring Facebook friends for points

•             joining contests on the Hennessy Malaysia Facebook page

•             participating in on-ground at Hennessy Artistry events

Achievements

An Active Mobile Application Usage: The mobile app was installed by 550 users within 10 months. There are 4,038 total registrants, with a high percentage of 30% returning each week to obtain and redeem points. Users spend an average of 6 minutes on the app per visit, performing tasks including referring friends. 430 invitations have been sent, with 45% successfully referred.

Exceptional increase in Facebook fan base: The Hennessy 360 Cam QR code campaign is one of the tasks that users perform to gain points. The campaign, activated during Hennessy Artistry events, has helped the brand acquire 76,000 new Facebook fans within just 10 months, exceeding targets by 152%. The Hennessy 360-degree Cam campaign is an event-related task that fans perform at Hennessy Artistry events for points. Fans scan a personalised QR code at the venue and a camera booth takes a 360-degree video of themselves and their friends. The video is uploaded to the fan’s Facebook profile within the next 24 hours.

Forming a highly engaged Facebook community: With an average of 60 videos shared on Facebook per event by fans and 1,800 total video views, the engagement rate on the Facebook page during Hennessy Artistry events regularly increases to 15%, and virality is maintained at 8% for a week after each event, far exceeding the average engagement rates of competitors such as Martell and Johnnie Walker.

The Facebook fan data obtained has proved invaluable to the client. Marketing activities are targeted and personalised for fans using their social data & purchase data. Brand advocacy campaigns targeting socially-active fans report 5% higher fan acquisition and engagement rates compared to campaigns that target the general fan base and non-fans.

Technology

VSocial, Vocanic’s proprietary platform for social data warehousing was used as part of the ‘My Hennessy’ app to help obtain users’ social graph data.

StarHub

Launched in 2000, StarHub is a “triple play” telco providing cellular, broadband and pay TV services to Singapore. Touching almost every home in Singapore with one or more of their products, StarHub is a well-recognised brand.

Range of services we provide for StarHub

Vocanic started working with StarHub in 2005 and has been their Social Media agency of record since the term “Social Media”was coined.

Today Vocanic works with StarHub on a wide range of program and campaigns supporting all their lines of business.

Strategy - We develop and maintain their Strategy for Social Media identifying opportunities for them to use Social Media across multiple business functions from marketing, customer support, loyalty, product marketing, consumer insight and many others.

Technology – Platforms

  • VSocial – Enterprise Social Media Control Center
  • Social Customer Support
  • Mission Control – Real Time marketing Centre
  • Social Hub – StarHub Mission Control
  • Single Social Sign On – Digital to Social Integration
  • iDeasXchange – Crowdsourcing
  • Voice of the Customer – Consumer Survey Platform for Insights
  • YouTube Channel – Youtube.com/StarHub

Program Management -

  • Social CRM – integrating CRM data (From Siebel) with Social Data (from VSOCIAL)
  • Surprise and Delight – Social Proactivity
  • StarHub Community – a customer helping customer forum
  • Blogger Engagement
  • Fan acquisition campaigns
  • Product Launch Campaigns
  • Social Media Crisis Management

Community Management-

  • Vocanic manages StarHub’s presence in Social Media including Facebook, Twitter, Instagram, WeChat, Google+
  • We provide 1st line support for Social Customer Support
  • Develop and implement content calendars for proactive engagement across all their Social Points of Presence

Social Media Listening and Analytics-

  • Using a range of tool Vocanics provides daily, weekly and monthly analysis and reporting identifying key issues and opportunities for the brand.

Social BakersOur Biggest Achievements 

  • In 2013 Social Bakers ranked them as the Socially Devoted Brand (Most responsive Brand) in Singapore.
  • Built a solid fan base and maintain an average engagement rate of 4.7%, one of the highest for a major service brand in Singapore.
  • Built and launched StarHub’s You Tube Channel
  • Awards – together, StarHub and Vocanic have won the following awards in 2013

-          The Loyalty & Engagement Awards 2013: Best Use of Brand Advocacy (Gold)

-          The Marketing Excellence Awards 2013: Excellence in Loyalty Marketing (Silver)