Once upon a time, paid advertising was the obvious marketing route. Things are now starting to change.
Research from these leading companies reveals the mindset of today’s consumers:

76% Don’t believe that companies tell the truth in advertisements. Yankelovich, 2005 [1]

68% Trust other people “like themselves” – up from 22% in 2003. Edelman Trust Barometer [2]

Information from personal contacts generates twice as much impact than information that is company-led. Millward Brown, WOM Influence Study, 2005 [3]

These studies strongly support Vocanic’s core philosophy: There is nothing more valuable for your brand than a personal recommendation from one friend to another.

Positive word of mouth recommendation is likely to be a key factor in your brand’s current success. And simply put, Influencer-driven word of mouth marketing is your best way to amplify the amount of recommendation you brand receives.

It’s your move!  

References:
[1] Yankelovich is a US-based marketing services consultancy specialising in solutions that provide breakthroughs in marketing productivity.

[2] The annual Edelman Trust Barometer, published by independent global PR firm Edelman, tracks the attitude of nearly 2,000 opinion leaders around the world. 

[3] Millward Brown is one of the world’s leading research companies, specialising in marketing research and brand consultancy.

[4] “Advocacy Drives Growth” by Dr Paul Marsden and Alain Samson from the London School of Economics and Neville Upton from The Listening Company was published on 13 September 2005. In their studies, they conducted a telephone survey with a random sample of 1,256 adult consumers in the United Kingdom, and matched respondents’ answers with sales data in 2003-2004 for the corresponding companies.