In line with MINI’s new brand campaign NOT NORMAL that champions MINI owners and enthusiasts’ individualism to stand out and be unique, Vocanic has launch a Facebook app, called The Not Normal Confession. It aims to encourage MINI owners to come clean and ‘confess’ their quirky habits via the app and have their friends vote in support of their initiative.

The application was launched on 4th March 2013 and can be viewed at http://www.facebook.com/MINI.Singapore

Happy Everywhere is an app that encourages Singaporeans to share their happy moments via status updates, photos and videos on social media platforms such as Twitter, Instagram and YouTube. They have to include the #HappyEverywhere hashtag in their posts. The tagged content will then be streamed onto the main Facebook app hosted on StarHub’s Facebook page.

The app’s Happiness Meter acts as the main feature that tracks positive sentiments via the hashtag onto the app. The more happy content is shared, the higher the reading will be on the Happiness Meter.

Fans who register can share their entries and garner votes for their happy sentiments, of which a mobile phone will be given away to the most popular entry bi-weekly. We want to make StarHub fans the happiest people in Singapore , so the happiest person with the highest number of votes will stand a chance to win a $5,000 cash grand prize at the end of the campaign.

Android™ Social Chatter provides users with essential information that ranks the most popular Android™ phones in Singapore, based on the number of online conversations, as well as reviews from microblogs, forums and other social media platforms. It even includes a recommend feature that helps fans make their purchase decision through harnessing the power of personal recommendation.  Users can sign up for their Android™ phone of choice directly at the click of a “Grab it Now” button.

I Love My StarHub TV Social Chatter extends the popularity of TV Shows aired on StarHub cable TV onto social media and encourages fans to share their reviews of their favorite shows through the app. It also features a word cloud of over 100 of the most popular TV shows. The aim of the app is to familiarize StarHub’s audience with what is airing and garner new interest.

In addition, this activation helps reinforce StarHub’s position as leading cable TV provider, and rewards fans that interact with the app weekly, with $100 shopping vouchers.

With the success of F3 and G2000’s (under WingTai Retail) social loyalty programs on Facebook, FOX has followed suit by launching its membership portal, FOX-C Social on its Facebook Fan page. Existing FOX-C members are offered exclusive promotions such as 50 bonus points when they sync their current memberships on Facebook. New members also get to enjoy privileges such as double bonus points by signing up by 30 September with a minimum purchase spend.

Since its launch on 29 August, FOX-C Social has received over 1,160 members that have linked up their FOX-C membership with their Facebook profiles, and 80 new member signups. The aim of bringing FOX-C onto Facebook is to give members the ease of managing their accounts. Adding a bit of fun to it, answering weekly trivia questions and inviting friends to join can also earn them an extra 5 FOX points.

FOX also provided its members with exclusive social point redemption offers such as key rings and a chance for kids attend a Build-a-Bear workshop.

Visit the FOX-C Social Page here

Vocanic developed a video voting application as a platform for Indonesian University Students to participate.  Participants were encouraged to shoot a short video to show their software design presentation and then post it to the app.

Participants could share their videos with their friends & vote for favorites through to the final round of contest. The winning participant was awarded as the 2012 People’s Choice Award.

The video contest app had a great response with 40 video submissions & over 17,000 votes in only 4 weeks of campaign.  It increased engagement with University based audiences & some strategically placed Facebook Media on University Fan pages ensured there was a rivalry that boosted the pages fans count by an additional 20,000 in only 4 weeks.

Due to overwhelming response, the client agreed to extend the peek my PC promotion period by and extra month until the end of May 2012. By the end of both campaigns, Microsoft Indonesia had recruited created more than 60,000 fans.

Vocanic as it social campaign agency, first built an online auction application where fans could reverse bid on Microsoft notebook and hardware products.  Every fan that registered got a free bid package containing 10 chances to peek at the price.  Each ‘peek’ reduced the cost of that laptop by 50 cents (5000 Rp).  That reduction in price was universal meaning that the more people peeking, the lower the price dropped.

What made it really interesting was that fans could increase their daily peek quota by inviting friends to join the program.  Meaning it had reach, action and incentive.  3 key ingredients to a successful social program.  Fear of Loss was the impulse to buy once the product reached a certain price point and since the laptops were bought online through a local vendor, it was truly a seamless social e-commerce game.   The volume of sales met and exceeded the established KPI and the total discount for Indonesians during the campaign exceeded 400,000,000 IDR.

The campaign, which was scheduled to run for 4 weeks, had the first 500 bags snapped up in just 6 hours of the launch with over 4,000 new fans acquired, a total of 48,000 friends invited and 3,500 successful friend referrals with no money invested in Facebook media buys.

Over the next 7 days, all 2,000 bags were successfully redeemed, bringing a total of 20,762 newly registered users and over 30,000 new fans.

The Grab a Bag campaign, which is aimed at driving fan acquisition to the F3 Facebook Fan Page, worked on the mechanics of rewarding F3 fans an exclusive gift bag for their efforts in successfully inviting 10 friends to join the app. Contents of the bag were kept as a surprise, giving fans the option to claim the bag or generate another random bag.

Top Prizes in the gift bags include a Blackberry Curve, Apple TV, iPads and gift vouchers from F3’s brands. The immense success of the Grab a Bag campaign has helped Vocanic achieve its KPI of acquiring 70,000 new fans for F3 by December, in August.

Hennessy In The Mix  features music genres such as Hip Hop, Minimalist and House, inviting its fans to browse and listen to various mixes, as well as leave their comments and share it with their own social networks. Fresh new releases are updated every month from new DJs.

The app is currently live and can be viewed here

Sunsilk Academy Fantasia, which is both a Mandarin singing competition and a reality TV show, makes its debut in Singapore, following its previous success in cities such as Mexico and Bangkok.14 male and female contestants are housed in one apartment with hidden cameras, with a mission to sing their hearts out for a 2-year contract and a music album with renowned local record label, Ocean Butterflies.

Implementing a 360-degree social environment to the show was an exciting opportunity for Vocanic to showcase a platform that would appeal specifically to fans; an app that enabled them to follow their favourite contestant’s every move on social platforms such as Twitter, Facebook and even Weibo! The show’s url (sunsilkacademyfantasia.com) links visitors directly to the Facebook app that is hosted on the Starhub Entertainment page.

Vocanic topped off the overall social experience by implementing a feature that is exclusive and available only via the Facebook app; a 5-minute Livestream video that airs at 9:30pm every Sunday for fans to watch the contestants ‘come clean’ about their feelings and experiences on the show.

The Facebook app also includes features such as regular show updates and highlights in both English and Mandarin, a ‘Facebook Favourite’ contest, where fans can vote for their favourite contestant and win prizes, Music downloads, Galleries packed with content and Profile pages for each contestant that include their twitter feeds, videos and a soon-to-come blog.

Since the official Fan page launch a week ago, response to the app was significantly successful, kicking off the show with plenty of user generated hype, as fan engagement rates shot up to over 9% even before the contestants moved in to their apartment. A mobile application will also be released in the coming weeks.

The pilot episode of Sunsilk Academy Fantasia aired on 8 July (Sunday) and is scheduled to run over the next 10 weeks.

Visit the SunSilk Academy Fantasia page: http://sunsilkacademyfantasia.com/

Contestants give their predictions through answering a series of questions grouped in different stages; Group stage, Quarter-finals and Semi-finals. Fans can also view the percentage of votes for the different questions by other contestants to help them make their decisions.

The Predict & Win contest ends until 31^st May. Visit http://www.facebook.com/StarHubEntertainment to find out more.