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Vocanic expands portfolio with 4 new clients

People's Association

People’s Association Logo

Local social agency Vocanic announces four new clients over the months of August and September. The new clients include FMCG brand Perfect Italiano, single malt whisky brand The Singleton and blended whisky juggernaut Johnnie Walker. Vocanic also begins its professional association with national statutory board, The People’s Association, a joint client with GroupM and its Central Media Services (CMS) division.

Vocanic will be responsible for content strategy and production, as well as community management for Perfect Italiano, The Singleton and Johnnie Walker, and will lead pivotal social media campaigns surrounding the themes of social cohesion and racial harmony for The People’s Association.

Perfect Italiano

Perfect Italiano

The wins represent an extension of Vocanic’s existing working relationship with Fonterra, the New Zealand-based dairy co-operative that holds Perfect Italiano, Diageo, the world-renowned producer of spirits including The Singleton, and Moët Hennessy Diageo, whose wide portfolio includes Johnnie Walker. It also marks the agency’s first step into the public sector with The People’s Association.


Niky Sakhrani, Vocanic’s business development director, attributed the multi-industry wins to Vocanic’s legacy in the Singapore market. “We’re known for some high profile work in the Singapore market, and have established very positive relationships with these clients,” she said. “We brought these learnings into our pitches, maintaining a good level of communication with the client.”

Vocanic Account Director Tramaine Teo, who led the pitches for Perfect Italiano, The Singleton and Johnnie Walker added that Vocanic’s drive and ambition was highly critical, saying, “The passion and motivation behind those presentations demonstrated to the clients our hunger for their success, which paved our way in.”

Johnnie Walker

These wins mark a successful start to new CEO Shreeniwas Iyer’s tenure. As Ms Sakhrani pointed out, “We’re definitely not resting on our laurels. We’re constantly working to expand our reach – not just in Singapore, but across the region. The kind of creative, social and digital solutions that Vocanic provides will push brands that work with us to the forefront of the modern, super-connected marketplace.”

June Spotlight: Abriyanti Widaningtyas


This month the light is shining on our Project Manager Abriyanti Widaningtyas, more affectionately known as Tyas! She’s been with VOCANIC Indonesia, for almost 2 years out of the 9 years she’s been in the Digital Industry. If anything she knows that this idustry is filled with challenges, here’s her thoughts on it:

 “Project Management is certainly not an easy job. The demands and expectations of clients, colleagues and vendors have to be managed and dealt with while maintaining a happy relationship with the client. But I enjoy that challenge and responsibility.”


Edwin Kow : Employee Spotlight, May 2016

EdwinEdwin hails from the island of incessant munchies, good ol’ Penang which explains why he’s such a foodie! He has been with VOCANIC Malaysia since November 2014. Despite being a Graphic Designer, he’s also particularly involved in videography with our VOCANIC Studio team.

Edwin has an innate passion for making things happen, out of nothing. He finds the thrill from exploring possibilities and always pushing boundaries quite intoxicating. He has a passion for anything aesthetically pleasing, socially engaging and mentally inspiring in nature.

Our man enjoys eating chilli padi and has consumed the infamous Bhut Jolokia chilli (Ghost Chilli), the spiciest chilli in the world! (which nearly sent him to the hospital).

In his own words, “Being in VOCANIC Malaysia makes it even easier to integrate what I know, what I could and what I want, within the elusive realm of creativity and I am loving every moment of it. I like to think of it as amplifying every little lightbulb of an idea that lay dormant around me, just to rival the sun.”

Interplay between Search-Social-Content

Search, Social, Content are the three buzz words in today’s marketing world. Unfortunately, these three things are often thought through and planned separately. Different agencies are used to plan these three and these agencies seldom work hand in hand to achieve a common goal.

This Silo thinking fails to recognize the fact that these three tactics actually stand on each other’s shoulders. They are so closely inter-linked that it is imperative to plan, execute and distribute them together.

Social’s key need is content. Key distribution channel for content is social. The key role of content is to improve search ranking.

By writing high quality, relevant and holistic content, we can ensure that well executed content can support search. Social Sharing is another important way to support search. Whilst social sharing may not cause higher rankings, Ranking Factors Study 2014 notes that “social signals definitely play a role in direct traffic, brand awareness, and the overall online performance of a domain.”

Search, Social and Content should be planned, executed and distributed as part of a common plan.

Chris Drumgoole

Chris Drumgoole

Chris DrumgooleChris is Director of Products where he is responsible for Vocanic’s key products and platforms that play a central role to Vocanic’s social media offerings. Chris is also responsible for project management governance.

Chris is a Project Management Professional (PMP) certified Software Project Manager with 10+ years project management experience in the software outsourcing and social media industries. Chris holds a Bachelors of Science in Engineering degree in Computer Science from the University of Michigan.

Shane Crombie

Shane Crombie

ShaneShane Crombie joined Vocanic Indonesia as Country head with 20 years of digital media experience dating back to the beginning of the internet in San Francisco.

Shane has devoted the last 20 years building holistic digital marketing programs while functioning as a trusted adviser to senior corporate decision makers. Beginning at one of the first ever digital agencies, Lot21 (Isobars founding agency) in San Francisco, Shane assisted in crafting the first IAB universal ad package and designed the large rectangle and interstitial ad formats. Shane has also held leadership positions in Los Angeles, New York, Sydney, Shanghai and Beijing for the world’s leading media and creative agencies. He joins Vocanic from Mediacom China where he functioned as national head of digital, overseeing work for Shell, VW, P&G, Starbucks and others.

Vivienne Maguire

Vivienne Maguire

Vivienne MaguireVivienne is the General Manager of Vocanic, Malaysia. She brings with her a wealth of digital marketing experience. She has worked with multinational clients across Asia, Europe and the Middle East, including HSBC, Coca Cola, Renault, Philip Morris, Samsung. She has successfully launched and developed the digital marketing divisions of global advertising and media agencies and independent web development agencies. Her success has been awarded and recognized by the industry where she won the DMA Award for Best Start Up and Independent Grand Prix Award.

Business Development Manager/ Director

Vocanic is seeking a highly experienced Digital & Social Media Agency practitioner, taking on the role as our responsible for the rapid growth of our business in Indonesia.

You are a senior Business Development professional with a proven track record in generating new, large-
scale project and retainer-based revenue in Digital/Social Media. As an eloquent presenter you are experi-
enced in creating and managing a high-value sales pipeline and you enjoy pitching and winning new busi-
ness. Your core strength is converting leads into clients in Indonesia. In your career you have established
strong connections at top management levels in big local and multinational companies in Indonesia.


Business Development

- Proactively approach your existing network, find and connect with new potential clients to generate leads (100k+ USD/lead)
- Build, maintain and convert your sales pipeline into revenue
- Present Vocanic’s business and services in a compelling manner (e.g. during pitches…)
- Develop business proposals and Social Media / Social CRM strategies based on the clients’ requirements and business challenges
- Generate revenue of around 1m USD p.a.


- Be up to date with the latest trends in Social Media and Digital
- Work closely with and report to the Country Head of Vocanic Indonesia
- Attend regular team meetings


- Winning type
- Persistent and besetting
- Eloquent and persuasive
- Proactive and independent
- Diligent & strategic
- Hungry for more!


- At least 6 years proven agency experience (10+ years for Director) explicitly in Business Development in the Social Media Marketing, CRM and/or Digital Marketing in Indonesia
- Proven record of winning substantial business (revenue) for the agency
- Highly connected among top level executives in large-scale companies, NGO and/or government
- Adept in creating strategies, proposals and related presentations and calculations
- English & Bahasa Indonesia speaking (read and write)

What’s on Offer

- Salary commensurate to your experience
- Additional variable, performance related remuneration (based on new business)
- Fringe benefits according to our group standards
- A rare opportunity to join a rapidly growing business

Interested? Send us your full resume in English along with your salary expectations and earliest start date to

Senior Content and Community Manager

You are a Social Media professional with a strong track record in managing large social media
communities and experience in Social Listening/Analytics. Besides supervising and developing a
growing team of community managers you will be in charge of managing the daily conversations
in our clients’ digital and social media channel(s). Your content strategies will ensure high
engagement rates and top performance both all social media channels/web assets and the


  • Develop and coordinate content schedules
  • Create copy, choose matching and appealing visuals
  • Schedule, post, reply content and lead conversations pro-actively
  • Manage community and campaign-related conversations via Vocanic’s proprietary
  • Social Media conversation management platform VSocial
  • Communicate with our clients on a regular basis
  • Stick to strict timelines related with projects and community tasks
  • Supervise a team of community managers
  • Coordinate and collaborate with our local and regional teams
  • Social Listening (using various tools) and analytics
  • Lead and manage social media and community conversation analysis
  • Create presentable reports on a regular basis
  • Following, discovering & setting trends in Social Media (new channels, campaigns…)
  • Report to the Country Head of Vocanic Indonesia
  • Attending regular team meetings


  • At least 4 years experience in Social Media Content & Community Management (minimum 2 years in a team leading position)
  • Very good copywriting skills (Bahasa, English)
  • Experience in advertising/digital agencies beneficial
  • Bahasa & English speaking

Email your CV to

Digital Project Managers

A combination of client facing and internal team facilitation, the Digital Project Manager must be a fast learner that is capable of client account management and must know how to plan, execute, monitor and report for digital projects. The ideal candidate must be able to analyse data and highlight trends across activations, compile reports and advise on next steps.


  • Work closely with the tech team and product manager to ensure efficient delivery of projects
  • Work closely with the Account Manager to manage campaign executions and meet milestones and deadlines.
  • Assist the Account Manager in presentations as and when needed
  • Maintain good relationships with clients to achieve ongoing business
  • Manage internal teams to deliver projects that exceed client’s expectations
  • Multi-task by managing more than one project at a time


  • Degree in Computer Science or similar.
  • Strong written and verbal communication skills,
  • Previous experience from digital/interactive agency preferred.
  • Able to work independently and as a team
  • Able to work in a fast paced environment with good multi-tasking skills
  • Able to problem solve

Email your CV to