Vocanic added another account to its portfolio in 2013 after it was awarded Social Media Agency of Record by MINI Asia despite facing intense competition from 3 other agencies who were present at the pitch session in late 2012.
In line with MINI’s new brand campaign NOT NORMAL that champions MINI owners and enthusiasts’ individualism to stand out and be unique, Vocanic has launch a Facebook app, called The Not Normal Confession. It aims to encourage MINI owners to come clean and ‘confess’ their quirky habits via the app and have their friends vote in support of their initiative.
The application was launched on 4th March 2013 and can be viewed at http://www.facebook.com/MINI.Singapore
In response to the latest news of Singapore being voted as one of the least emotional nations in the world and in addition to being ranked by international pollster Gallup, as one of the most unhappiest cities in the world, Vocanic has launched a Facebook app together with StarHub that aims to prove otherwise.
Happy Everywhere is an app that encourages Singaporeans to share their happy moments via status updates, photos and videos on social media platforms such as Twitter, Instagram and YouTube. They have to include the #HappyEverywhere hashtag in their posts. The tagged content will then be streamed onto the main Facebook app hosted on StarHub’s Facebook page.
The app’s Happiness Meter acts as the main feature that tracks positive sentiments via the hashtag onto the app. The more happy content is shared, the higher the reading will be on the Happiness Meter.
Fans who register can share their entries and garner votes for their happy sentiments, of which a mobile phone will be given away to the most popular entry bi-weekly. We want to make StarHub fans the happiest people in Singapore , so the happiest person with the highest number of votes will stand a chance to win a $5,000 cash grand prize at the end of the campaign.
Vocanic has launched two new Facebook applications for StarHub this week. Android™ Social Chatter, that extracts online conversations and insights on Android™ smartphones in Singapore and I Love My StarHub TV Social Chatter, a social platform for fans to talk about their favorite TV shows on StarHub Cable TV.
Android™ Social Chatter provides users with essential information that ranks the most popular Android™ phones in Singapore, based on the number of online conversations, as well as reviews from microblogs, forums and other social media platforms. It even includes a recommend feature that helps fans make their purchase decision through harnessing the power of personal recommendation. Users can sign up for their Android™ phone of choice directly at the click of a “Grab it Now” button.
I Love My StarHub TV Social Chatter extends the popularity of TV Shows aired on StarHub cable TV onto social media and encourages fans to share their reviews of their favorite shows through the app. It also features a word cloud of over 100 of the most popular TV shows. The aim of the app is to familiarize StarHub’s audience with what is airing and garner new interest.
In addition, this activation helps reinforce StarHub’s position as leading cable TV provider, and rewards fans that interact with the app weekly, with $100 shopping vouchers.
FOX has made voucher redemption and point earning much easier and fun for their members!
With the success of F3 and G2000’s (under WingTai Retail) social loyalty programs on Facebook, FOX has followed suit by launching its membership portal, FOX-C Social on its Facebook Fan page. Existing FOX-C members are offered exclusive promotions such as 50 bonus points when they sync their current memberships on Facebook. New members also get to enjoy privileges such as double bonus points by signing up by 30 September with a minimum purchase spend.
Since its launch on 29 August, FOX-C Social has received over 1,160 members that have linked up their FOX-C membership with their Facebook profiles, and 80 new member signups. The aim of bringing FOX-C onto Facebook is to give members the ease of managing their accounts. Adding a bit of fun to it, answering weekly trivia questions and inviting friends to join can also earn them an extra 5 FOX points.
FOX also provided its members with exclusive social point redemption offers such as key rings and a chance for kids attend a Build-a-Bear workshop.
Visit the FOX-C Social Page here
Toward the end of the Peek my PC program, Microsoft Indonesia launched Imagine Cup 2012 – A People’s choice voting app on its Facebook page. The app was built to support young techies from Indonesia competing to go to the annual Imagine World Cup Awards 2012. Imagine Cup is a global software design competition hosted by Microsoft Corp for tertiary students. The contest itself is to show how to change the world through technology using Microsoft devices and software.
Vocanic developed a video voting application as a platform for Indonesian University Students to participate. Participants were encouraged to shoot a short video to show their software design presentation and then post it to the app.
Participants could share their videos with their friends & vote for favorites through to the final round of contest. The winning participant was awarded as the 2012 People’s Choice Award.
The video contest app had a great response with 40 video submissions & over 17,000 votes in only 4 weeks of campaign. It increased engagement with University based audiences & some strategically placed Facebook Media on University Fan pages ensured there was a rivalry that boosted the pages fans count by an additional 20,000 in only 4 weeks.
Due to overwhelming response, the client agreed to extend the peek my PC promotion period by and extra month until the end of May 2012. By the end of both campaigns, Microsoft Indonesia had recruited created more than 60,000 fans.
