- Winners to the AFF After Party are selected daily
- The AFF After Party features New York City based DJ trio The Misshapes and W Hotels Global Music Director Michaelangelo L’Acqua
- AFF marks the introduction of Belvedere Unfiltered, a new addition to Belvedere Vodka’s popular offering Read more »
Projects
- 3 fans will win invites, a VIP table and a bottle of Hennessy V.S.O.P at the VIP party
- The VIP party features DJ Lead (Japan) and MC Seebstyle (Italy)
- 100 participants in the 1st 2 weeks of the app launch Read more »
- Dororthy Perkin rewards loyal fans with exclusive giveaways for its 10th Birthday
- Vocanic’s first Pinterest contest
- Over 110 Pins in 10 days Read more »
- QR Code Campaign for Fashion Steps Out
- Driven to acquire new fans and spread brand awareness
- Over 3 days, it accumulated 190 visits with a 42% conversion rate Read more »
We’re proud to have successfully launched the Johnnie Walker Jet Black campaign on 20th March with a slightly different take on spreading brand advocacy and fan acquisition.
Within merely the first week of launch, our app received over 600 registrations and doubled the average industry rate of fan engagement of 5%, with 10% of Johnnie Walker fans ‘Talking About This’.
The campaign was built to engage Johnnie Walker fans to promote the Johnnie Walker Jet Black party to their personal social networks.
The much-celebrated Johnnie Walker Jet Black party is held annually in conjunction with the Formula One™ race season. This year, our team amplifies the party buzz by creating activities that encourage fans to interact with the Johnnie Walker brand and rewarding them with Jet Black points.
Putting a twist on score based mechanics, fans can earn their way up the leader board not just by inviting their friends through functionality of the app, but also through posting and discussing the brand in social media.
Jet Black Scores are based on a combination of factors including the size of their social foot print, their influence, their brand related activity and their visibility in the local party scene.
The Jet Black competition is still ongoing and ends on 12th April.