Category Archives: Social Brand Audit

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Advocacy Assessment

Advocacy-assesmentPioneered by Bain and Company, NPS © (Net Promoter Score) is the metric that most strongly correlates to success for brands. It measures your company’s performance in earning recommendation from your customers. Bain & Co show conclusively that brands with high NPS© scores outperform their rivals in the market in terms of growth & profitability.  It is a strong predictive indicator of ROI.

As part of the Social Brand Audit, Vocanic will determine your business’ NPS© to both establish a quantitative pre-program baseline benchmark for your brand, and to understand your business’ current position in the market amongst your competitor set.