Category Archives: Our Services

CIRCUS SOCIAL AND VOCANIC INTEGRATE PLATFORMS TO TAKE DIGITAL INTELLIGENCE & SOCIAL CARE TO NEW HEIGHTS

The state-of-the-art partnership will allow customers to combine the prowess of VSocial and 20/Twenty all on one dashboard

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Singapore, 2016-Oct-04 — Circus Social, a leading social data analytics company in Asia, announced today a groundbreaking product integration with Vocanic, Asia’s largest full service social media marketing agency offering customers a full suite of social media management capabilities.

This collaboration allows clients to enjoy the best of Circus Social’s 20/Twenty, a next-generation social intelligence platform, and Vocanic’s VSocial, an enterprise social media marketing suite, all under one roof and on either of platforms.

Customers of both platforms now have the chance to listen to and analyse powerful social and news data through 20/Twenty, and use VSocial’s superior publishing features to publish and manage their social presence.

“We are excited about the opportunities this integration will present to clients,” Shreeniwas Iyer, CEO at Vocanic, said. “This enables clients to enjoy a platform that goes across the social spectrum, including listening, proactivity, publishing, engagement and Social CRM. Circus Social has a wonderful product that greatly compliments the capabilities of VSocial. We are delighted about the prospect of accessing new markets and prospective clients through this partnership with Circus Social.”

Ram Bhamidi, CEO at Circus Social, added: “This partnership is unique because it leverages on the social intelligence and data analytics capabilities of Circus Social as well as the publishing and collaboration features of VSocial. This means we now have joint big data capabilities to create really compelling offers for customers of both companies.”

Some of the innovative new features include a full social CRM capability that allows brands to search for and track their customers in real-time through ‘Listen in Social & Key Opinion Leaders’, store details and interaction histories in the Data Warehouse, and schedule content optimized for them through learnings from the Social & Behavioural Profile Insights tool.

About Circus Social Pte. Ltd

Circus Social is a social data analytics company that specializes in digital & social intelligence and analytics platforms. With offices in Singapore and Bangalore, India, Circus Social offers a full suite of social analytics services, including but not limited to, social media & digital listening and monitoring, analytics and reporting, and social intelligence and predictive technology.

Our solutions include:

20/Twenty: 20/Twenty is the world’s most comprehensive social intelligence platform that helps marketers make better business decisions by collecting, augmenting and integrating social, online, offline and premium News with Dow Jones Factiva, on one easy-to-use platform.
Beacon: our proprietary predictive algorithm that allows brands to spot and predict crises, leads and queries.

For more information, visit: www.circussocial.com

About Vocanic

Vocanic, founded in 2005, is Asia’s leading business focused on Social Media. With capabilities in Strategy, Digital Solutions and Creative, Singapore headquartered Vocanic has offices in Bangkok, Kuala Lumpur, and Jakarta. Operating under the GroupM umbrella, Vocanic can roll out regional programs with on the ground support for each major market.

VOCANIC supports clients to develop and implement strategies that deliver measurable business benefits. Offering services in Social Media Asset Management, Social CRM and Social Media Crisis Management, VOCANIC develops custom branded content designed especially for the social era.

For more information, visit: www.vocanic.com

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Social Brand Audit

Social-Brand-AuditThe Social Brand Audit consists of a sequence of steps to acquire and analyse the correct information to develop the correct strategy and implementation for your company to participate successfully in Social Media.

The key steps in a Social Brand Audit involve:
-          Stakeholder Interviews/Workshops
-          Advocacy-assessment (Quantitative)
-          Consumer’s View of the brand (Qualitative)
-          Content and Competitor Analysis

Using this information we then develop a comprehensive strategy and implementation program.

Key Stakeholder Interviews
Since Social Media impacts and can benefit all aspects of business we conduct a sequence of Stakeholder Interviews covering business functions such as
-          Product Innovation and Development
-          Marketing and Communications
-          Sales, Retail and Distribution
-          Customer Support / After Sales Service
-          Research and Insight
-          HR
-          Finance
-          Operations
-          Legal
-          etc

During this process we look for
-          Key Business Challenges & Opportunities for each function
-          Internal and interdepartmental business processes
-          Assets and resources
-          Culture
-          Skill/knowledge levels around Social Media

The result of this process is a deep understanding of the business, the challenges and opportunities it faces, the resources available and internal business processes.

We overlay this with our knowledge of how Social Media can be used to address these challenge and opportunities, what resources will be needed and how business processes need to be adapted to allow the business to operate in the fast paced world of Social Media where opportunities and crisis can appear and need response in hours rather than in days.

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Advocacy Assessment

Advocacy-assesmentPioneered by Bain and Company, NPS © (Net Promoter Score) is the metric that most strongly correlates to success for brands. It measures your company’s performance in earning recommendation from your customers. Bain & Co show conclusively that brands with high NPS© scores outperform their rivals in the market in terms of growth & profitability.  It is a strong predictive indicator of ROI.

As part of the Social Brand Audit, Vocanic will determine your business’ NPS© to both establish a quantitative pre-program baseline benchmark for your brand, and to understand your business’ current position in the market amongst your competitor set.

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Consumer’s View of the Brand

ConsumerGÇÖs-View-of-the-BrandThere is a conversation going on in the market 24 hours a day about your brand, triggered by the experiences that your company creates for its consumers. Unvarnished, spontaneous and unprompted, this conversation represents a valuable resource to be analysed to deliver a qualitative description of the brand from the consumers’ viewpoint.

We use the latest tools and technology to find, mine and analyse this information to support the development and implementation of our strategy.

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Content and Competitor Analysis

competitor-anaylsisContent can be text, images and videos. Content can be functionality. Content can be on brand, on category, or off it.

Content can promote brand objectives, educate, entertain and inform. Content can be clustered into engagement pillars which are relevant for your brand. Content can be curated. Custom content can be created.

Vocanic will review your current content strategy and that of your competitor set.

Then, using our understanding of global best practices and continual feedback from insights and analytics, our dedicated team of content strategists will map out the optimal content strategy to allow you to balance between brand objectives and fan engagement.

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Internal Change Management & Education

Content-and-Competitor-AnalysisThe foray into social media for a brand doesn’t only involve managing your points of presence in Social Media, ie Facebook pages, Twitter, LinkedIn, Instagram, Pinterest etc.

To be poised to really take advantage of “going social”, Vocanic conducts training workshops for your company to up-skill your people of social media and its impact on businesses. Familiarisation and educational courses by Vocanic can also help your firm put in place new SOPs that allow you to be agile enough for the fast-paced world of social media.

For C-suite level management, these training sessions will be tailored to help them understand the strategic impact and opportunities (and threats) that come with Social Media.

For middle management executives, we train them how to run a department that participates successfully on social media.

Vocanic will also assist in developing a social media policy and guidelines handbook for your company’s staff to protect your business and set out what is acceptable for them to do on social media.

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Custom Applications

custom-applicationsHaving designed, built and deployed many 100s of online activations we have the design know how and technical expertise to ensure your programs get the best possible results.

Vocanic’s software developers can build custom social and socially connected applications to help deliver your business objectives.

Scalable and designed to meet stringent quality, reliability and security requirements of blue chip clients, Vocanic’s applications can integrate in real time with your internal systems if needed.

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Platform Technologies

vsocialVSOCIAL – The Enterprise Social Media Control Centre

Vocanic’s proprietary VSOCIAL is an enterprise strength Social Media Control Centre, it allows your brand to
-          manage your brand’s conversation with its audience
-          acquire, analyse and use Social Profile Data

Managing Your Brand’s Conversations
VSOCIAL manages all your social presences (eg Facebook pages, Twitter etc)  by bringing all fan-to-brand conversations into a single, easy to use and manage conversation stream.

VSOCIAL builds a data warehouse of the conversation, giving brands the security of “owning” the conversation history rather than leaving it scattered and fragmented on other platforms and with external 3rd parties (in the case of outsourced community management).

Community Management & Social Customer Support
With VSOCIAL, individuals and teams can work together to manage the conversation stream, drafting and posting responses, assigning queries to subject matter experts and managing a conversation from creation to closure.

All interactions are time stamped and tracked with an audit trail for full reporting and analytics.  This allows line managers to monitor at both brand level and at individual community manager and customer service operator.

Reporting tools reveal the performance to ensure that brands can manage the achievement of agreed SLAs such as time to first response and time to closure.

For content creators, VSOCIAL allows the management of a content calendar from creation to post in real-time, status updates, photos, links, and videos.

Acquire, analyse and use Social Profile Data
Over 1 billion people have created profiles on Social Media.  They populate these profiles with detailed (and mostly truthful) information about themselves and keep this up-to-date by updating their profiles frequently, often daily. This profile information is a vast & rich resource available to marketers to know the people that make up their market to a depth never previously possible.

Vocanic’s Social Applications (and 3rd party apps via an API) acquire permission from a user to allow the Social Media site to transfer to VSOCIAL that persons social profile and related data.

VSOCIAL captures that information, structures it for analysis and stores its safely in its Data Warehouse.

This Data Warehouse is then presented via the Social & Behavioural Profile Insights tool in VSOCIAL.

Social Profile and Behaviour Insights
VSOCIAL provides simple to use analytical tools that provide you unique and valuable insights on the social profile and behaviour of your fan base & customers, simply put the Social Graph data of the people that are most important to your brand.

VSOCIAL Social & Behaviour insights offers you the opportunity to know each fan, or customer both as an individual level, and aggregated to a segment, brand and company level

-          who they are
-          their contact information
-          what they like
-          who they know
-          what they watch and listen to
-          where they go/frequent
-          the level and frequency of engagement with your brand
-          what portfolio of your brands do they engage with
-          etc

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Mission Control

missioncontrolWith the increasing movement to real time marketing, real time information display is becoming more important. Mission Control puts all your key real-time information up on display, including:
-          Inbound conversation statistics and their handling
-          Post engagement and reach
-          Geographic distribution
-          Conversation Ticker
-          Conversation Themes

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Social CRM & Social Loyalty

Social-CRM-&-Social-LoyaltyEither through a traditional CRM system or through a Loyalty system, many brands have transactional information about their customers; and are able to reward customers, but only based on a single behaviour–purchase.

VSOCIAL can be integrated to these traditional systems allowing the brand’s data about a customer to be integrated with their social profile and behavioural data.  This opens a world of possibilities such as:
-          Identifying groups of people with similar Social and behavioural profiles to be analysed from a product purchase perspective
-          Identifying customer segments (eg frequent purchasers, high value groups, people due for re-contract/renewal) to be analysed from a social and behavioural profile perspective

Further Vocanic can build/extend a loyalty program into Social allowing new opportunities such as:
-          Loyalty membership acquisition through social
-          Reward additional valuable behaviour (participation, recommendation, Socialised MGM, physical attendance (see OFR)  etc)
-          More convenient access and management of rewards/redemption