Category Archives: Featured

Vocanic expands portfolio with 4 new clients

People's Association

People’s Association Logo

Local social agency Vocanic announces four new clients over the months of August and September. The new clients include FMCG brand Perfect Italiano, single malt whisky brand The Singleton and blended whisky juggernaut Johnnie Walker. Vocanic also begins its professional association with national statutory board, The People’s Association, a joint client with GroupM and its Central Media Services (CMS) division.

Vocanic will be responsible for content strategy and production, as well as community management for Perfect Italiano, The Singleton and Johnnie Walker, and will lead pivotal social media campaigns surrounding the themes of social cohesion and racial harmony for The People’s Association.

Perfect Italiano

Perfect Italiano

The wins represent an extension of Vocanic’s existing working relationship with Fonterra, the New Zealand-based dairy co-operative that holds Perfect Italiano, Diageo, the world-renowned producer of spirits including The Singleton, and Moët Hennessy Diageo, whose wide portfolio includes Johnnie Walker. It also marks the agency’s first step into the public sector with The People’s Association.


Niky Sakhrani, Vocanic’s business development director, attributed the multi-industry wins to Vocanic’s legacy in the Singapore market. “We’re known for some high profile work in the Singapore market, and have established very positive relationships with these clients,” she said. “We brought these learnings into our pitches, maintaining a good level of communication with the client.”

Vocanic Account Director Tramaine Teo, who led the pitches for Perfect Italiano, The Singleton and Johnnie Walker added that Vocanic’s drive and ambition was highly critical, saying, “The passion and motivation behind those presentations demonstrated to the clients our hunger for their success, which paved our way in.”

Johnnie Walker

These wins mark a successful start to new CEO Shreeniwas Iyer’s tenure. As Ms Sakhrani pointed out, “We’re definitely not resting on our laurels. We’re constantly working to expand our reach – not just in Singapore, but across the region. The kind of creative, social and digital solutions that Vocanic provides will push brands that work with us to the forefront of the modern, super-connected marketplace.”


The state-of-the-art partnership will allow customers to combine the prowess of VSocial and 20/Twenty all on one dashboard


Singapore, 2016-Oct-04 — Circus Social, a leading social data analytics company in Asia, announced today a groundbreaking product integration with Vocanic, Asia’s largest full service social media marketing agency offering customers a full suite of social media management capabilities.

This collaboration allows clients to enjoy the best of Circus Social’s 20/Twenty, a next-generation social intelligence platform, and Vocanic’s VSocial, an enterprise social media marketing suite, all under one roof and on either of platforms.

Customers of both platforms now have the chance to listen to and analyse powerful social and news data through 20/Twenty, and use VSocial’s superior publishing features to publish and manage their social presence.

“We are excited about the opportunities this integration will present to clients,” Shreeniwas Iyer, CEO at Vocanic, said. “This enables clients to enjoy a platform that goes across the social spectrum, including listening, proactivity, publishing, engagement and Social CRM. Circus Social has a wonderful product that greatly compliments the capabilities of VSocial. We are delighted about the prospect of accessing new markets and prospective clients through this partnership with Circus Social.”

Ram Bhamidi, CEO at Circus Social, added: “This partnership is unique because it leverages on the social intelligence and data analytics capabilities of Circus Social as well as the publishing and collaboration features of VSocial. This means we now have joint big data capabilities to create really compelling offers for customers of both companies.”

Some of the innovative new features include a full social CRM capability that allows brands to search for and track their customers in real-time through ‘Listen in Social & Key Opinion Leaders’, store details and interaction histories in the Data Warehouse, and schedule content optimized for them through learnings from the Social & Behavioural Profile Insights tool.

About Circus Social Pte. Ltd

Circus Social is a social data analytics company that specializes in digital & social intelligence and analytics platforms. With offices in Singapore and Bangalore, India, Circus Social offers a full suite of social analytics services, including but not limited to, social media & digital listening and monitoring, analytics and reporting, and social intelligence and predictive technology.

Our solutions include:

20/Twenty: 20/Twenty is the world’s most comprehensive social intelligence platform that helps marketers make better business decisions by collecting, augmenting and integrating social, online, offline and premium News with Dow Jones Factiva, on one easy-to-use platform.
Beacon: our proprietary predictive algorithm that allows brands to spot and predict crises, leads and queries.

For more information, visit:

About Vocanic

Vocanic, founded in 2005, is Asia’s leading business focused on Social Media. With capabilities in Strategy, Digital Solutions and Creative, Singapore headquartered Vocanic has offices in Bangkok, Kuala Lumpur, and Jakarta. Operating under the GroupM umbrella, Vocanic can roll out regional programs with on the ground support for each major market.

VOCANIC supports clients to develop and implement strategies that deliver measurable business benefits. Offering services in Social Media Asset Management, Social CRM and Social Media Crisis Management, VOCANIC develops custom branded content designed especially for the social era.

For more information, visit:

New Senior Appointments for Vocanic’s Regional Management

Social media marketing firm, Vocanic, announced the appointment of Vivienne Maguire as General Manager, Malaysia  and Shane Crombie as Country Head, Indonesia for its growing regional business.

Vivienne Maguire

Vivienne Maguire

Vivienne Maguire moves to the newly created role of General Manager of Vocanic Malaysia. Viv brings with her a wealth of digital marketing experience. She has worked with multinational clients across Asia, Europe and the Middle East, including HSBC, Coca Cola, Renault, Philip Morris, Samsung. She has successfully launched and developed the digital marketing divisions of global advertising and media agencies and independent web development agencies. Her success has been awarded and recognized by the industry where she won the DMA Award for Best Start Up and Independent Grand Prix Award. On her new role, Viv said, “I was attracted by Vocanic’s exceptional credentials as the leading Social Media Agency in the Asian region, combine this with one of the world’s largest media groups, GroupM, and the opportunities for clients are exceptional. I would like to continue to build on the amazing success of Vocanic in the region and look to do this by further developing our offering across Social Media including data analytics, content and strategic services.”

Shane Crombie joins Vocanic from sister GroupM agency MediaCom, China where he functioned as national head of digital.

Shane Crombie

Shane Crombie

Shane has 20 years of digital media experience and has also held leadership positions in Los Angeles, New York, Sydney, Shanghai and Beijing with some of the world’s leading media and creative agencies. “Earned media is not a mystical unicorn anymore, content marketing has evolved from a “good to have” to a “must have”. It is the new frontier for media ROI.” said Shane when asked what attracted him to the social media business. Commenting on his new team, Shane said, “We have an outstanding group in Indonesia who do amazing work. Social never sleeps and neither does my team.”

Ian McKee, Chief Executive Officer, Vocanic said, “We are delighted to welcome Viv and Shane to the Vocanic family. Viv and Shane have a deep understanding of the social and digital marketing eco system. With the appointment of these two very experienced and accomplished digital professionals, we are further building the management bench strength for Vocanic. Both Viv and Shane will be very valuable as we accelerate our APAC expansion plans.”

Vocanic continues hiring with the third announcement this year. Vocanic has offices in Singapore, Malaysia, Indonesia, Thailand and Sri Lanka.