SOCIAL MEDIA STRATEGY
The ultimate aim of every good Social Media campaign is to increase the positive recommendation for your brand – your brand advocacy. VOCANIC’s inclusive strategy development framework will help you to measure and manage your brand advocacy levels and show you how to multiply the number of positive recommendations for your brand. Why? Because there is nothing more valuable for your brand than a personal recommendation from one friend to another.
MEASURE
Your brand advocacy level is important because it is the leading indicator of success for your brand. The more positive recommendations from your customers, the more success your brand enjoys. To measure brand advocacy, VOCANIC uses the Net Promoter Score (NPS) – a brand management tool used to gauge the strength of your brand’s relationship with your customers – and gain the insight on how best to raise your brand’s game.
MANAGE
Once you know where you stand, you to need to know what tools and technologies you should use and what activities you should engage in to reach your brand advocacy goals. To help you manage, VOCANIC will work with you to design a structured set of activities and guidelines for your brand’s interactions in the Social Media.
MULTIPLY
A small number of individuals in your market are Influencers or Opinion Leaders. They have the power to powerfully affect how the market views your brand. Using our proprietary Groundswell™ methodology and technology, we can identify and activate these key individuals to multiply the positive personal recommendations for your brand.
EXPERIENTIAL MARKETING
VOCANIC believes that experiential marketing has a big role to play in brand advocacy and Word Of Mouth marketing. It is among the most powerful techniques we use today. By creating immersive environments for your customers to experience your brand, we create opportunities for you to elicit positive and powerful emotional connections from your customers for your brand.
Working with you, we can help you to structure, plan and drive your brand’s calendar of experiential activities and events, engaging your customers online or face-to-face. These experiences will give your brand’s advocates compelling and positive stories to tell and the triggers to start and fuel exciting conversations with their friends and peers.
SOCIAL APPLICATIONS
VOCANIC Social Applications services can help you create your brand’s own rich, multi-way Social Media experiences for your customers.
Bringing together our knowledge and experience in marketing, technology and Social Media, we work with you, leveraging on new and advanced digital technologies, to plan, design and create content or functionalities of high perceived value to your customers. Integrated with the Social Media, your brand will be able to engage, excite and enrich your customers, wherever they are.
LISTENING TO YOUR CUSTOMERS
You can listen to your customers in two ways. Directly and indirectly. Do both and gain not only valuable insight from what your customers share with you but also be seen as a brand that truly values the opinion of your customers.
Direct Listening: Listen, Engage, Impress Your Customer
Enable your customers to give you ideas, feedback and suggestions about your products, services and operations. VOCANIC can help you empower and impress your customers with your brand’s own customised Direct Listening platform. You gain value insights from the information and your customer see you as a brand that cares to invest time and energy in listening to him.
VOCANIC’s own VOC (Voice of Customer) Listening Tool and our IdeasXchange solution are proven platforms that many brands have used to listen to their customers, directly and indirectly.
InDirect Listening: Hear What Your Customers Say To Each Other
Monitor the conversation that your customers have having about your brand in Social Media. VOCANIC can help you evaluate, select and run the right Social Media monitoring tool for you, to scan and aggregate your customer conversations so they can be analysed and translated into deep insight and good action plans.
WORD OF MOUTH
Word Of Mouth marketing is a key component of successful campaigns. VOCANIC gets that. In fact, research shows that a face-to-face recommendation is more effective in changing a person’s perception of a brand and in driving the action of trial or even brand switching, than an online recommendation.
Our proprietary Groundswell™ method and technology can help you identify your brand’s powerful advocates. We can also help you plan and roll out a calendar of activations to engage these Influencers and Opinion Leaders of your brand, giving them stories to share and topics to talk about with their wide social network, face-to-face as well as online in the Social Media.
