Nine in 10 marketers (92%) use the Facebook social network as a marketing tool, according to a new survey from SocialMedia Examiner. Data from “2011 Social Media Marketing Report” indicates Facebook is the most popular social network among marketers by a wide margin.
Twitter, LinkedIn Also Popular
The second-most-popular social network among marketers, Twitter, has an 84% adoption rate, meaning Facebook is almost 10% more popular than its closest competitor as a marketing tool. The professional networking site LinkedIn comes in third with 71% marketer adoption. Rather than a specific network, blogs follow with 68% usage, and YouTube/other video sites are used by 56% of marketers.
There is a substantial dropoff of more than 50% between the marketer adoption rates of YouTube/other video sites and their closest competitor, social bookmarking/news sites, used by only 26% of marketers. MySpace comes in last with only 6% adoption as a marketing tool.
7 in 10 Marketers Want to Learn More about Facebook
In addition to being the social network used most frequently by marketers, Facebook is also the social network the highest percentage of marketers (70%) want to learn more about. There are some discrepancies between this list and the list of most popular social networks, as blogs closely follow with 69% of marketers wanting to learn more.
Social bookmarking/news sites and Twitter tie for third with 59% of marketers wanting to learn more, and 55% want to learn more about both LinkedIn and YouTube/other video sites. About 67% more marketers want to learn more about MySpace (10%) than are currently using it.
9 in 10 Marketers Use Social Media
Ninety-three percent of marketers use social media to market their businesses, according to other survey findings. Data from “2011 Social Media Marketing Report” also indicates a significant 90% of marketers said that social media is important to their businesses.
About the Data: In January 2011, SocialMedia Examiner posted a survey link on Twitter, which was reposted on other social media networks including Facebook and LinkedIn. SocialMedia Examiner also emailed a list of 50,000 marketers. After 10 days, the survey was closed with 3,342 participants.