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Vocanic expands portfolio with 4 new clients

People's Association

People’s Association Logo

Local social agency Vocanic announces four new clients over the months of August and September. The new clients include FMCG brand Perfect Italiano, single malt whisky brand The Singleton and blended whisky juggernaut Johnnie Walker. Vocanic also begins its professional association with national statutory board, The People’s Association, a joint client with GroupM and its Central Media Services (CMS) division.

Vocanic will be responsible for content strategy and production, as well as community management for Perfect Italiano, The Singleton and Johnnie Walker, and will lead pivotal social media campaigns surrounding the themes of social cohesion and racial harmony for The People’s Association.

Perfect Italiano

Perfect Italiano

The wins represent an extension of Vocanic’s existing working relationship with Fonterra, the New Zealand-based dairy co-operative that holds Perfect Italiano, Diageo, the world-renowned producer of spirits including The Singleton, and Moët Hennessy Diageo, whose wide portfolio includes Johnnie Walker. It also marks the agency’s first step into the public sector with The People’s Association.


Niky Sakhrani, Vocanic’s business development director, attributed the multi-industry wins to Vocanic’s legacy in the Singapore market. “We’re known for some high profile work in the Singapore market, and have established very positive relationships with these clients,” she said. “We brought these learnings into our pitches, maintaining a good level of communication with the client.”

Vocanic Account Director Tramaine Teo, who led the pitches for Perfect Italiano, The Singleton and Johnnie Walker added that Vocanic’s drive and ambition was highly critical, saying, “The passion and motivation behind those presentations demonstrated to the clients our hunger for their success, which paved our way in.”

Johnnie Walker

These wins mark a successful start to new CEO Shreeniwas Iyer’s tenure. As Ms Sakhrani pointed out, “We’re definitely not resting on our laurels. We’re constantly working to expand our reach – not just in Singapore, but across the region. The kind of creative, social and digital solutions that Vocanic provides will push brands that work with us to the forefront of the modern, super-connected marketplace.”


The state-of-the-art partnership will allow customers to combine the prowess of VSocial and 20/Twenty all on one dashboard


Singapore, 2016-Oct-04 — Circus Social, a leading social data analytics company in Asia, announced today a groundbreaking product integration with Vocanic, Asia’s largest full service social media marketing agency offering customers a full suite of social media management capabilities.

This collaboration allows clients to enjoy the best of Circus Social’s 20/Twenty, a next-generation social intelligence platform, and Vocanic’s VSocial, an enterprise social media marketing suite, all under one roof and on either of platforms.

Customers of both platforms now have the chance to listen to and analyse powerful social and news data through 20/Twenty, and use VSocial’s superior publishing features to publish and manage their social presence.

“We are excited about the opportunities this integration will present to clients,” Shreeniwas Iyer, CEO at Vocanic, said. “This enables clients to enjoy a platform that goes across the social spectrum, including listening, proactivity, publishing, engagement and Social CRM. Circus Social has a wonderful product that greatly compliments the capabilities of VSocial. We are delighted about the prospect of accessing new markets and prospective clients through this partnership with Circus Social.”

Ram Bhamidi, CEO at Circus Social, added: “This partnership is unique because it leverages on the social intelligence and data analytics capabilities of Circus Social as well as the publishing and collaboration features of VSocial. This means we now have joint big data capabilities to create really compelling offers for customers of both companies.”

Some of the innovative new features include a full social CRM capability that allows brands to search for and track their customers in real-time through ‘Listen in Social & Key Opinion Leaders’, store details and interaction histories in the Data Warehouse, and schedule content optimized for them through learnings from the Social & Behavioural Profile Insights tool.

About Circus Social Pte. Ltd

Circus Social is a social data analytics company that specializes in digital & social intelligence and analytics platforms. With offices in Singapore and Bangalore, India, Circus Social offers a full suite of social analytics services, including but not limited to, social media & digital listening and monitoring, analytics and reporting, and social intelligence and predictive technology.

Our solutions include:

20/Twenty: 20/Twenty is the world’s most comprehensive social intelligence platform that helps marketers make better business decisions by collecting, augmenting and integrating social, online, offline and premium News with Dow Jones Factiva, on one easy-to-use platform.
Beacon: our proprietary predictive algorithm that allows brands to spot and predict crises, leads and queries.

For more information, visit:

About Vocanic

Vocanic, founded in 2005, is Asia’s leading business focused on Social Media. With capabilities in Strategy, Digital Solutions and Creative, Singapore headquartered Vocanic has offices in Bangkok, Kuala Lumpur, and Jakarta. Operating under the GroupM umbrella, Vocanic can roll out regional programs with on the ground support for each major market.

VOCANIC supports clients to develop and implement strategies that deliver measurable business benefits. Offering services in Social Media Asset Management, Social CRM and Social Media Crisis Management, VOCANIC develops custom branded content designed especially for the social era.

For more information, visit:

Fang Han

Fang Han

ShaneFang started his career in 2005 at JWT working on accounts such as Tiger Beer, HSBC and more. He then subsequently spent 5 years honing his CRM/Digital skills at Rapp Malaysia, where he worked on brands such as BMW and lead the Malaysia Airlines account there.

He then continued to expand his skillset at Ogilvy Action Malaysia, during the peak of the agency’s glory, taking the lead role on Castrol, handling regional work out of India and Singapore for the agency. Subsequently he went on to be one of the founding members of the word of mouth marketing pioneers in Malaysia, Advocacy in 2013.

Fang brings to Vocanic a diverse skillset and a big smile to go with it.

Ian McKee

Ian Mckee

Ian MckeeIan is the Founder of Vocanic. Since starting up Vocanic in 2005, Ian has worked with brands  & organisations like StarHub, SAFRA, Microsoft, MiCA, HPB, Mercedes Benz and many others.

Prior to Vocanic, Ian was MD for Informative Asia Pacific working on word of mouth & influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP & Mars.

Originally from the UK, Ian has called Singapore home for the last 14 years. Ian holds a BSc (Engineering)/B.Com (Economics) conjoint from Birmingham University.

Shreeniwas V Iyer

Shreeniwas V Iyer

Shreeniwas V Iyer
Shreeniwas (Shreeni) is CEO at Vocanic where he heads Strategy, Business Development and Operations across all markets. Shreeni was previously CTO at Vocanic between 2010 and 2016. Prior to Vocanic, Shreeni worked at multiple technology product development roles including Trilogy and Yahoo!

Shreeni has over 12 years’ experience in building and operating technology projects, with the recent 6 years in marketing technology including Products, Campaigns or Applications. Shreeni has a Bachelor’s degree in CS from University of Delhi, a Master’s degree in CS from Indian Institute of Technology, Kanpur (IITK) and a Diploma in Business from Symbiosis International University. Originally from India, he has been based in Singapore since 2009.

Chris Drumgoole

Chris Drumgoole

Chris DrumgooleChris is Director of Products where he is responsible for Vocanic’s key products and platforms that play a central role to Vocanic’s social media offerings. Chris is also responsible for project management governance.

Chris is a Project Management Professional (PMP) certified Software Project Manager with 10+ years project management experience in the software outsourcing and social media industries. Chris holds a Bachelors of Science in Engineering degree in Computer Science from the University of Michigan.

André Amaral

André Amaral

André AmaralAndré is the Regional Executive Creative Director of Vocanic. He graduated with a B.A. in Social Communications. After working for JWT, IBM and DM9DDB in Brazil, he subsequently held a couple of creative positions at Wunderman and FCB in Dubai before setting up his own innovation network called Mecenato (

He has won awards for global clients in creative festivals such as the Webby Awards One Show, New York Festival, Dubai Lynx, Caples Awards, Mena Cristal, El Ojo de Iberoamérica, London Festival, ABP, El Sol, Wave, Young Guns, CCSP and Colunistas Brazil. His work history combines experience in network agencies, design work for Fortune 100 companies, web design shops, contributing editor to local newspaper, account services and NGO web design collaboration.

Marketing communication and brand experience include works for global and regional clients like Coca-Cola, Nike Football, Nivea (Beiersdorf), Emirates Airline, StarHub, NTUC Fairprice, SMRT, KFC, Pizza Hut, L’Oreal, Nikon, Emaar, Intel, Benetton, Mondelez, Pond’s, Unilever, Olay, Gillette, Oreo (Mondelēz), ŠKODA, Fedex, Honda, Hyundai, Land Rover, WWF, and many more.

Shane Crombie

Shane Crombie

ShaneShane Crombie joined Vocanic Indonesia as Country head with 20 years of digital media experience dating back to the beginning of the internet in San Francisco.

Shane has devoted the last 20 years building holistic digital marketing programs while functioning as a trusted adviser to senior corporate decision makers. Beginning at one of the first ever digital agencies, Lot21 (Isobars founding agency) in San Francisco, Shane assisted in crafting the first IAB universal ad package and designed the large rectangle and interstitial ad formats. Shane has also held leadership positions in Los Angeles, New York, Sydney, Shanghai and Beijing for the world’s leading media and creative agencies. He joins Vocanic from Mediacom China where he functioned as national head of digital, overseeing work for Shell, VW, P&G, Starbucks and others.

Vivienne Maguire

Vivienne Maguire

Vivienne MaguireVivienne is the General Manager of Vocanic, Malaysia. She brings with her a wealth of digital marketing experience. She has worked with multinational clients across Asia, Europe and the Middle East, including HSBC, Coca Cola, Renault, Philip Morris, Samsung. She has successfully launched and developed the digital marketing divisions of global advertising and media agencies and independent web development agencies. Her success has been awarded and recognized by the industry where she won the DMA Award for Best Start Up and Independent Grand Prix Award.

Charlie Young

Charlie Young

Charlie Young

Charlie is the General Manager at Vocanic Singapore. Charlie works with the Singapore team to deepen VOCANIC’s client and stakeholder relationships and lead VOCANIC Singapore’s strategy for continued growth in line with their regional strategy. Prior to joining VOCANIC, Charlie was a Manager within Group Digital Life at Singtel and has been a strategic planner at several of the GroupM agencies both in Asia and in the UK. Charlie has experience across a variety of industries from Automotive and corporate communications to FMCG, telcos and tourism. He holds a Masters in Business from Cass Business School London and a Degree in Architecture from University College London.