Vocanic was appointed by Tourism Australia to increase the presence of the Aussie Specialist Program beyond the travel industry through social media and word of mouth. Using Facebook as a platform, we created the “Aussie Specialist of the Year 2010” campaign to give the public topics for conversation and raise awareness of the benefits of working with an agent.

The tongue-in-cheek competition pits 6 selected Aussie Specialists from 3 participating agencies to vie for a ‘coveted’ title. Through interactions with Facebook applications developed to showcase the agents’ expertise in Aussie travel, the winner will be selected by their activity and participation level on fan pages created to rally support for them.

Fans are given the opportunity to show their support in various ways. In ‘Battle of the Best Tips’, fans can vote on their favorite travel tips submitted by the Aussie Specialists in a categories like Family or Couples travel. The ‘Ask a Specialist’ application allows fans to submit questions about travelling in Australia. Fans can also send in their holiday photos in our ‘Postcards’ application.

Any interaction with the applications requiring data capture enters the participant into a lucky draw of a 4D/3N trip to Perth.

A database acquisition program was also created through Fan Offers, which are exclusive travel deals for fans of the page. Fans who are interested in the deal will need to fill in a web form with their details which will generate as leads for the agents to follow up with.

Although assisted by Vocanic in community managing the pages, the agents are also trained and given social media kits to give them tips on how to get started with responding and engaging to the public on the Wall.

This campaign is currently on-going.

www.facebook.com/qantasholidayssg

www.facebook.com/chanbrotherstravel

www.facebook.com/ctctravel

WarnerTV wanted to raise awareness for their TV series amongst StarHub TV customers and engaged Vocanic to run a social media campaign delivered via the Facebook platform.

We built a trivia contest application aimed at getting fans to answer simple questions twice weekly about WarnerTV.  Over the course of 5 weeks, selected participants who answered the trivia questions correctly stood a chance to win exclusive WarnerTV premiums.

StarHub tasked Vocanic to come up with a social media activation that would help spread the word about their Broadband and compliment their ATL campaign.

This campaign centred upon 8 key reasons why StarHub Broadband is the leading Broadband service in Singapore and why it should be the choice of every consumer.

We created an engagement that would be accessed on Facebook via the StarHub Facebook Fanpage that would at the same time entertain and remind people of the 8 key reasons to use MaxOnline.

The activation was a “memory matching” game that would be simple but effective.

The game would require users to match 8 pairs of tiles, each designed with one of the 8 reasons and icons on them.

Each attempt would be timed and the top 20 competitors with the fastest timings would be pooled into a draw where 1 lucky winner would walk away with a Limited Edition HP Mini by Studio Tord Boontje.

A leaderboard was made for competitors to keep tabs on their positions in the top 20.

After completing their matching attempt, competitors are given the option to either submit their timing, or play again to better their previous score.

Each submission is accompanied with a Post to Wall function that would showcase the game to all their contacts, and a Challenge Your Friends option.

Both these were added to give the game more online visiblity and support StarHub’s 8 Reasons MaxOnline campaign.