Early 2015, the team at Vocanic Thailand was engaged by internationally renowned shampoo brand, Clear, to create branded content in tandem with popular talent show Thailand’s Got Talent. The client wanted extensive reach and impressions. It was a rather daunting challenge – with the content market as saturated as it is, Vocanic Thailand had to ensure that viewers were engaging with the Clear brand above all the other brands that push out content on a regular basis.
“The combination of good content and a strategically timed release played an important part in driving huge organic reach,” commented Poppy.
In less than 24 hours, the video garnered more than 3 million views, from a reach of over 6 million. Overall engagement shot above 252000 interactions overnight.
Facing and hurdling challenges like these have very much become Vocanic’s raison d’être, as we step into the forefront of the digital content market.