We are Hiring:
Ripplevox Business Development Role

• Sales experience - preferably media sales experience
• Experience with digital media an advantage
• Existing knowledge and contacts within the Singapore   marketing & media community a definite advantage

Click here for more info

Watch Ian Mckee
CEO Vocanic interviewed on Channel News Asia PrimeTime.

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Vöcanic sparks early sales of StarHub’s SmartTV:

Client Challenge: Starhub launches Smart TV, the first intelligent set-top box in Singapore. It integrates the program guide for easy programming and allows viewers to watch one channel while they record a program on another channel. This was a new category of hard disc DVR + set-top box in Singapore with a complex set of benefits and a premium price.

Vöcanic Solution: With its unique Groundswell™ technology, Vöcanic identified people with the power to influence and a large social network and provided them with discounted Smart TV boxes. Vöcanic devised unique marathon party packages for the World Cup and the showing of all 6 Star Wars movies. With these Marathon Party packs Smart TV Influencers had everything they needed to throw a TV content oriented party, giving them an opportunity to show off and talk about Smart TV. Vöcanic also initiated a “recommend a friend” campaign that enables current SmartTV customers to offer their friends a promotional offer not available to the public.

Result: StarHub beat their initial expectations for the early uptake of SmartTV.

Vöcanic boosts loyalty of Heineken drinkers

Client Challenge: Heineken faced growing competition from new brands of beer and other alcoholic beverages. The company wanted to use music to connect with a younger crowd.

Vöcanic Solution: Using proprietary Groundswell™ technology, Vöcanic identified and invited a core group of persuasive Heineken consumers to exclusive membership to the “Green Room.” This offers a program of unique, high-quality music-based branded experiences to Green Room members and their guests.

Result: Heineken has grown its market share in the premium category and built a loyal core of drinkers.

Vöcanic builds viewer base for Discovery
Travel & Living

Client Problem: Discovery Travel and Living channel wanted to generate a bigger audience in Singapore.

Vöcanic Solution: Vöcanic employed its distinctive Groundswell™ methodology to locate influential viewers. Then Vöcanic organized a series of exclusive events including dinners and talks with some of the most compelling Travel and Living channel hosts. The influencers also receive advance DVD copies of each new show to review and share with their friends to create buzz for new programming.

Result: Vöcanic influencers recommended the channel at 3 times the rate of the general public.

Vöcanic increases sales of i-mode phones

Client Challenge: New i-mode phone service came to Singapore and needed to push its way into a market already crowded with other 3G options. Customers needed to purchase a proprietary i-mode enabled handset, and only NEC phones were available. How can Starhub convince customers that I-mode really offers advantages and is worth switching?

Vöcanic Solution: Vöcanic used Groundswell™ to identify early technology adopters who were also Influencers and were keen to get early access to the i-mode phones through its Groundswell™ program. Then it offered promotional offer for the handset and special events featuring content suppliers and famous guests. Influencers were offered exclusive extras such as personalized messages from celebrities to give them a reason to show off their i-mode phones.

Result: Starhub sold more i-mode handsets in the 3 month pre-launch word of mouth campaign than in the 3 months following launch with a multi million dollar TV+radio+print+out-door campaign.

FAQs

What’s an influencer? Some people have a unique ability to influence others. Vöcanic identifies consumers who already prefer a product or who are predisposed to be early adopters. Vöcanic mines that group to target those with the biggest network of personal contacts and the strongest communication style.

What is Groundswell™? Vöcanic developed proprietary methodology and technology that identifies influencers based on preferences, interests, social networks, and affinity to a product.

Why are Vöcanic campaigns successful? Through its proprietary Groundswell™ methodology and technology Vöcanic identifies Influencers who truly believe in a product, arms them with stories to tell about the product and triggers for conversation. By doing this at scale of 100s or 1000s it creates a sizable increase in the amount of trusted, peer-to-peer recommendation that builds brands, increases awareness and purchase.