-
Social Media Strategy
Begin with the right game plan. How should your brand participate in the Social Media? First, you need a good game plan. VOCANIC’s unique and proven strategising framework tells you where your brand currently stands and gives you a systematic plan of action to get where you want to go. Using our Advocacy based approach we include your customer in the process and deliver a highly-tailored Social Media campaign blueprint for your brand, with measurable indicators of success which we also can help you to achieve.
-
Experiential Marketing
Creating stories for people to tell. Powerful experiences give people the stories to tell about your brand. They also trigger and fuel conversations between your brand’s most influential advocates and their ready social networks in the most powerful way possible – from one friend to another. VOCANIC can help you to design and execute structured experiential campaigns, with innovative events and activities architected to boost your overall brand campaign.
-
Social Applications
Build your own apps to engage your customers. A useful online gadget for your customers. Custom tabs in your Facebook fan pages. Your brand’s own application within their Social Media circles. VOCANIC’s team of software developers can help you conceive and create rich, multi-way Social Media applications for your brand to engage, excite and enrich your customers’ experiences.
-
Listening to the Voice of the Customer
Be a part of the conversation. You know your customers are talking about your brand. What are they saying? How do you respond? VOCANIC can help you join the conversation so you can listen to and even engage your customers. Using the right tools, which include our own proprietary technologies, we can help you listen directly or indirectly to your customers so you can gain valuable insights and strengthen your relationship with them.
-
Word of Mouth
Tap into the power of face-to-face recommendation. There is nothing more valuable for your brand than a personal recommendation from one friend to another. Research shows that even today, more than 90% of the information that people share is done face-to-face. In fact, offline Word of Mouth often become key triggers of conversations in online communities and in the wider Social Network. VOCANIC has the tools and the team to help you plan a successful Word of Mouth campaign strengthen your brand campaigns.
-
Brand Advocacy
What is your customer loyalty score? Awareness is not enough. Today, brands need to convince people that they are worth a trial. VOCANIC can help you to measure the strength of your relationship with your customers so that you can directly correlate it to your organizational performance. Using the well-recognised and straight-forward Net Promoter Score (NPS®) metric, we can help you set quantifiable targets for your brand advocacy efforts and give you a crucial measure to track the success of your Word of Mouth and Social Media programs.
